LIDL: CIEN ARGAN OIL
THE BRIEF
Communicate the launch of Lidl’s new hair line product.
THE INSIGHT
If the hair goes through a lot of things, shouldn’t it receive the care it deserves?
THE STORY
No matter what happens during the day, when you use the right products for your hair it receives exactly the care it needs to stay perfect.
THE CONCEPT
If your hair goes through a lot, take a lot of care of it.
THE DELIVERABLES
20” TV launch spot.
Copywriter Silkhe Fuenmayor
Art Director Raimón Bertrán
Video Production Mambo Productions
Account Manager Raquel Palacín
Account Director Alba Garlito
Creative Director Jofre Banquells
Agency Ogilvy Barcelona