LEVEL: JUMP OVER THE POND
THE BRIEF
Promote direct transatlantic flights from Spain of the new low-cost airline Level through Spotify.
THE INSIGHT
The advantage of skipping songs is that it takes you directly to the song you want to listen to.
THE CONCEPT
Jump over the pond
THE DELIVERABLES
30” Spotify ads.
script in english: i know! it is so dull not being able to skip this ad. but you know what you can jump over? the pond! because with level you can now fly directly from barcelona to buenos aires, boston, san francisco, los angeles. not bad, right? book now in flylevel.com
script in english: aren’t you tired of soccer? what about a change? skip the world cup and jump over the pond to baseball season in boston. book now in flylevel.com and fly directly to playbaaalll!
script in english: you have 9 seconds to think if you’d like to make a little trip to buenos aires. 1, 2, 3… argh! you know what? i better give you 9 weekly flights to buenos aires so you don’t have to think it over. book now in flylevel.com and jump over the pond.
Copywriter Silkhe Fuenmayor
Account Director María Solsona
Creative Director Alba Kent & Jofre Banquells