VOLKSWAGEN GROUP: GENUINE PARTS
THE BRIEF
Persuade independent workshops on the importance of offering Volkswagen’s Genuine Parts to their customers.
THE INSIGHT
Non-genuine brands may fit as well as the genuine ones but it doesn’t mean they deliver the same value.
THE CONCEPT
It is not the same.
THE DELIVERABLES
Print ads with 3 different executions.
SPANISH VERSION
ENGLISH VERSION
Copywriter Silkhe Fuenmayor
Art Director Gemma Contreras
Account Manager Marina Domingo
Account Director Cristina Borràs
Creative Director Jofre Banquells
Agency Ogilvy Barcelona