PLAYGROUND: CLIMATE CHANGE
THE BRIEF
Create awareness on climate displacement and a call to action through social media content.
THE INSIGHT
Social media loves recipes. And also “not losing time”.
THE STORY
Temperature, ingredients and the right point of cooking make a big difference when following a recipe. But what happens when people are not paying attention? What happens when governments overlook this problem? Temperature keeps rising - among those affected -leading to disaster.
THE CONCEPT
Climate change is a hot plate.
THE DELIVERABLES
30” video tutorials.
Social media content.
Online press note.
“Recipes against climate change”: a series of recipes explaining different types of disasters.
VIDEO TUTORIALS (STORYBOARD)
“Recipes against climate change”: a series of recipes explaining different types of disasters.
SOCIAL MEDIA CONTENT
Interactive stories on IG.
“The Hotpot” Challenge.
A challenge on TikTok to dare users make a recipe. Only that cooking time will be wrong.
ONLINE PRESS NOTE
Copywriter Silkhe Fuenmayor
Client Playground