volkswagen: genuine parts

the brief

oersuade independent workshops on the importance of offering volkswagen’s genuine parts to their customers

the insight

non-genuine brands may fit as well as the genuine ones but it doesn’t mean they deliver the same value

ORIGINAL VERSION

the CONCEPT

it is not the same

TRANSLATED VERSION

volkswagen: genuine parts

the brief

oersuade independent workshops on the importance of offering volkswagen’s genuine parts to their customers

the insight

non-genuine brands may fit as well as the genuine ones but it doesn’t mean they deliver the same value

the CONCEPT

it is not the same

ORIGINAL VERSION

TRANSLATED VERSION