RIZLA: THE OFFICIAL RIZLA GAME
the brief
as tobacco restrictions tightened, rizla needed to stay culturally relevant without losing its rebellious, creative spirit
the insight
uk audiences had turned rizla into a famous word-guessing game played by generations
the IDEA
Instead of inventing something new, we made the rizla game official — turning a grassroots ritual into a limited-edition branded experience. sold beyond tobacco shops and powered entirely by organic social, it became a sought-after collector’s item
AWARDS
el sol festival: silver for design el dorado festival: silver for design wina festival: bronze for direct (loyalty)
RIZLA: THE OFFICIAL RIZLA GAME
the brief
as tobacco restrictions tightened, rizla needed to stay culturally relevant without losing its rebellious, creative spirit
the insight
uk audiences had turned rizla into a famous word-guessing game played by generations
the IDEA
Instead of inventing something new, we made the rizla game official — turning a grassroots ritual into a limited-edition branded experience. sold beyond tobacco shops and powered entirely by organic social, it became a sought-after collector’s item
AWARDS
el sol festival: silver for design el dorado festival: silver for design wina festival: bronze for direct (loyalty)