LIDL: SUMMER PROMO
the brief
create awareness on lidl’s own ice cream brands through a summer promotion
director’s cut
the insight
during summer, people enjoy different experiences
the STORY
ice cream can be as fun, sweet, exotic — or even nostalgic — as summer itself. and with as many flavours to choose from as there are ways to enjoy the season, we can savour summer again and again, one scoop at a time
the concept
how many summers are there in one summer?
promo tv ad
SOCIAL MEDIA
LIDL: SUMMER PROMO
the brief
create awareness on lidl’s own ice cream brands through a summer promotion
the insight
during summer, people enjoy different experiences
the STORY
ice cream can be as fun, sweet, exotic — or even nostalgic — as summer itself. and with as many flavours to choose from as there are ways to enjoy the season, we can savour summer again and again, one scoop at a time
the concept
how many summers are there in one summer?