juanola: en boca de todos
the brief
juanola needed to stay relevant by refreshing its image for new generations, moving beyond the old-fashioned perception it had become associated with
the insight
we often try things simply because everyone’s talking about them. Trends make us feel part of the moment — and every generation loves bringing the past back with its own twist
the CONCEPT
bring back a traditional brand and make it part of every conversation — literally
juanola: en boca de todos
the brief
juanola needed to stay relevant by refreshing its image for new generations, moving beyond the old-fashioned perception it had become associated with
the insight
we often try things simply because everyone’s talking about them. Trends make us feel part of the moment — and every generation loves bringing the past back with its own twist
the CONCEPT
bring back a traditional brand and make it part of every conversation — literally