AUDI: HALLOWEEN
the brief
celebrate Halloween with social media users by releasing the real monsters
VIDEO ONE
the insight
you gotta know the monsters very well to beat them
the CONCEPT
fear is relative
VIDEO TWO
the insight
witches know a lot about speed
the CONCEPT
who needs a broom to fly?
AUDI: HALLOWEEN
the brief
celebrate Halloween with social media users by releasing the real monsters
VIDEO ONE
the insight
you gotta know the monsters very well to beat them
the CONCEPT
fear is relative
VIDEO TWO
the insight
witches know a lot about speed
the CONCEPT
who needs a broom to fly?