VERTIJANA ONE: THE LONG SHADOWS
THE BRIEF
Celebrate Vertijana One’s founder through the name of its new wine line “The Long Shadows“.
THE INSIGHT
Children always find magic in the play of shadows and lights.
THE STORY
Old people always leave a legacy. Especially, to new generations.
And this time, the family celebrated the founder by remembering his nostalgic nights during summertime telling stories to the children while their shadows grew as magical figures under the hot sun.
THE DELIVERABLES
Packaging copywriting.
copy in english: i remember as if it was yesterday. that deep voice, those dreamy eyes, that eternal smile. and his shadow. that summer its silhouette came to life. the sky, and the stars were witnesses of magical stories. his shadow drew fantastic figures that ever since would mark our lives with nostalgic moments. memories of those days in which the hours were eternals, and the shadows, long.
Copywriter Silkhe Fuenmayor
Art Director Rafael Ruíz
Agency Estudio Coco