LIDL: SUMMER PROMO

THE BRIEF

Create awareness on Lidl’s own ice cream brands through a summer promotion.

THE INSIGHT

During summertime, people love to enjoy different experiences and to create memories.

THE STORY

Ice cream is as fun, sweet, exotic - or even nostalgic - as summertime can be. Meaning we can enjoy as much as we want of this season just as much flavours there are in the most craved treat of the time.

THE CONCEPT

How many summers are there in one summer?

THE DELIVERABLES

20” TV concept spot.

20” TV promo adaptations.

Social media adaptations.

CONCEPTUAL TVC

PROMO TVC

SOCIAL MEDIA ADAPTATIONS